Instagram vs Mixoo:Pic Collage&Grid Maker

Instagram

Instagram, Inc.
App Store
$12.29M/mo
~$147.43M/yr · 1.6B installs
VS

Mixoo:Pic Collage&Grid Maker

Xi'an Button Software Technology Co., Ltd.
App Store
$45.5K/mo
~$546.1K/yr · 557K installs
Revenue winner Instagram wins +26895% vs other
Installs winner Instagram wins +288470% vs other
MAU winner Instagram wins +14511% vs other
Rating winner Mixoo:Pic Collage&Grid Maker wins +1% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 270× more per month than Mixoo:Pic Collage&Grid Maker - $12.29M vs $45.5K.
  2. Premium pricing. Instagram charges $14.99/mo vs Mixoo:Pic Collage&Grid Maker's $7.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Mixoo:Pic Collage&Grid Maker's ~557K - 2885.7× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Mixoo:Pic Collage&Grid Maker
Monthly revenue (est.)?
$12.29M
$45.5K
Annual revenue (est.)
$147.43M
$546.1K
Lifetime installs (est.)
1.6B
557K
Monthly active users (est.)?
25.7M
176K
App Store rating
4.69★
4.73★
Total ratings
29.2M
7K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$7.99
IAP tiers detected
2 tiers
7 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
Jul 4, 2026
File size
564.5 MB
Content rating
12+
Version
437.0.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Mixoo:Pic Collage&Grid Maker

Xi'an Button Software Technology Co., Ltd.
App Store
Category
Photo & Video
Price
Free
Released
May 1, 2014
Last updated
Aug 13, 2025
File size
256.5 MB
Content rating
4+
Version
3.15.10
Languages
English, French, German, Italian, Japanese, Korean +5 more
View full Mixoo:Pic Collage&Grid Maker report →

Instagram trajectory

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Mixoo:Pic Collage&Grid Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Instagram or Mixoo:Pic Collage&Grid Maker? v
Instagram earns about $12.29M per month, while Mixoo:Pic Collage&Grid Maker earns about $45.5K. That is a 270.0× revenue gap (~$12.24M more per month for Instagram). Annual revenue: Instagram ≈ $147.43M/year, Mixoo:Pic Collage&Grid Maker ≈ $546.1K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Mixoo:Pic Collage&Grid Maker? v
Instagram leads with about 1.6B estimated downloads vs 557K for Mixoo:Pic Collage&Grid Maker - a 2885.7× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Mixoo:Pic Collage&Grid Maker's App Store downloads are estimated from 7K ratings.
Are Instagram and Mixoo:Pic Collage&Grid Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Mixoo:Pic Collage&Grid Maker offer? v
Instagram: IAP range 2 tiers detected. Mixoo:Pic Collage&Grid Maker: IAP range 7 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Mixoo:Pic Collage&Grid Maker runs "Subscription (~$7.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Mixoo:Pic Collage&Grid Maker? v
Mixoo:Pic Collage&Grid Maker edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.2M ratings, Mixoo:Pic Collage&Grid Maker 7K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Mixoo:Pic Collage&Grid Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.29M for Instagram and $45.5K for Mixoo:Pic Collage&Grid Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Mixoo:Pic Collage&Grid Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.