Instagram vs MORPH - Face Morph Video Maker

Instagram

Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS

MORPH - Face Morph Video Maker

银花 邱
App Store
$23.7K/mo
~$284.2K/yr · 391K installs
Revenue winner Instagram wins +51756% vs other
Installs winner Instagram wins +410874% vs other
MAU winner Instagram wins +20908% vs other
Rating winner Instagram wins +3% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 519× more per month than MORPH - Face Morph Video Maker - $12.28M vs $23.7K.
  2. Premium pricing. Instagram charges $14.99/mo vs MORPH - Face Morph Video Maker's $5.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs MORPH - Face Morph Video Maker's ~391K - 4109.7× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
MORPH - Face Morph Video Maker
Monthly revenue (est.)?
$12.28M
$23.7K
Annual revenue (est.)
$147.40M
$284.2K
Lifetime installs (est.)
1.6B
391K
Monthly active users (est.)?
25.7M
122K
App Store rating
4.69★
4.57★
Total ratings
29.2M
5K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$5.99
IAP tiers detected
2 tiers
1 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
Jun 29, 2026
File size
561.2 MB
Content rating
12+
Version
436.0.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

MORPH - Face Morph Video Maker

银花 邱
App Store
Category
Photo & Video
Price
Free
Released
Jun 24, 2015
Last updated
Jun 18, 2026
File size
83.8 MB
Content rating
4+
Version
2.7.27
Languages
English
View full MORPH - Face Morph Video Maker report →

Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

MORPH - Face Morph Video Maker trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Instagram or MORPH - Face Morph Video Maker? v
Instagram earns about $12.28M per month, while MORPH - Face Morph Video Maker earns about $23.7K. That is a 518.6× revenue gap (~$12.26M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, MORPH - Face Morph Video Maker ≈ $284.2K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or MORPH - Face Morph Video Maker? v
Instagram leads with about 1.6B estimated downloads vs 391K for MORPH - Face Morph Video Maker - a 4109.7× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. MORPH - Face Morph Video Maker's App Store downloads are estimated from 5K ratings.
Are Instagram and MORPH - Face Morph Video Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and MORPH - Face Morph Video Maker offer? v
Instagram: IAP range 2 tiers detected. MORPH - Face Morph Video Maker: IAP range 1 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; MORPH - Face Morph Video Maker runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or MORPH - Face Morph Video Maker? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.2M ratings, MORPH - Face Morph Video Maker 5K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs MORPH - Face Morph Video Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $23.7K for MORPH - Face Morph Video Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or MORPH - Face Morph Video Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.