Instagram vs MRRMRR-Face filters and masks

Instagram

Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS

MRRMRR-Face filters and masks

Ludmila Shcherbachuk
App Store
$256.5K/mo
~$3.08M/yr · 4.3M installs
Revenue winner Instagram wins +4689% vs other
Installs winner Instagram wins +37541% vs other
MAU winner Instagram wins +1843% vs other
Rating winner Instagram wins +5% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 48× more per month than MRRMRR-Face filters and masks - $12.28M vs $256.5K.
  2. Premium pricing. Instagram charges $14.99/mo vs MRRMRR-Face filters and masks's $5.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs MRRMRR-Face filters and masks's ~4.3M - 376.4× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
MRRMRR-Face filters and masks
Monthly revenue (est.)?
$12.28M
$256.5K
Annual revenue (est.)
$147.40M
$3.08M
Lifetime installs (est.)
1.6B
4.3M
Monthly active users (est.)?
25.7M
1.3M
App Store rating
4.69★
4.46★
Total ratings
29.2M
39K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$5.99
IAP tiers detected
2 tiers
4 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
Jun 29, 2026
File size
561.2 MB
Content rating
12+
Version
436.0.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

MRRMRR-Face filters and masks

Ludmila Shcherbachuk
App Store
Category
Photo & Video
Price
Free
Released
May 10, 2016
Last updated
Dec 16, 2025
File size
67.9 MB
Content rating
4+
Version
4.5.6
Languages
Arabic, English, French, German, Italian, Japanese +5 more
View full MRRMRR-Face filters and masks report →

Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

MRRMRR-Face filters and masks trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Instagram or MRRMRR-Face filters and masks? v
Instagram earns about $12.28M per month, while MRRMRR-Face filters and masks earns about $256.5K. That is a 47.9× revenue gap (~$12.03M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, MRRMRR-Face filters and masks ≈ $3.08M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or MRRMRR-Face filters and masks? v
Instagram leads with about 1.6B estimated downloads vs 4.3M for MRRMRR-Face filters and masks - a 376.4× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. MRRMRR-Face filters and masks's App Store downloads are estimated from 39K ratings.
Are Instagram and MRRMRR-Face filters and masks in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and MRRMRR-Face filters and masks offer? v
Instagram: IAP range 2 tiers detected. MRRMRR-Face filters and masks: IAP range 4 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; MRRMRR-Face filters and masks runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or MRRMRR-Face filters and masks? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.2M ratings, MRRMRR-Face filters and masks 39K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs MRRMRR-Face filters and masks revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $256.5K for MRRMRR-Face filters and masks are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or MRRMRR-Face filters and masks to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.