Instagram vs Nixplay
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
Nixplay
nixplay
App Store
$58.1K/mo
~$697.6K/yr · 398K installs
Revenue winner
Instagram wins
+419252% vs other
Installs winner
Instagram wins
+400696% vs other
MAU winner
Instagram wins
+419276% vs other
Rating winner
Instagram wins
+15% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4194× more per month than Nixplay - $243.79M vs $58.1K.
- Premium pricing. Instagram charges $14.99/mo vs Nixplay's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Nixplay's ~398K - 4008.0× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 4.07★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Nixplay
Monthly revenue (est.)?
$243.79M
◀
$58.1K
Annual revenue (est.)
$2.93B
◀
$697.6K
Lifetime installs (est.)
1.6B
◀
398K
Monthly active users (est.)?
504.0M
◀
120K
App Store rating
4.69★
◀
4.07★
Total ratings
29.0M
◀
5K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$4.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Aug 25, 2015
- Last updated
- Mar 19, 2026
- File size
- 211.3 MB
- Content rating
- 4+
- Version
- 3.72.0
- Languages
- English, French, German, Italian, Japanese, Portuguese +1 more
Instagram trajectory
Nixplay trajectory
FAQ
Which makes more money, Instagram or Nixplay? v
Instagram earns about $243.79M per month, while Nixplay earns about $58.1K. That is a 4193.5× revenue gap (~$243.74M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Nixplay ≈ $697.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Nixplay? v
Instagram leads with about 1.6B estimated downloads vs 398K for Nixplay - a 4008.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Nixplay's App Store downloads are estimated from 5K ratings.
Are Instagram and Nixplay in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Nixplay offer? v
Instagram: IAP range 2 tiers detected. Nixplay: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Nixplay runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Nixplay? v
Instagram edges ahead with ★ 4.7 vs ★ 4.1 (gap of 0.6 stars). Rating volume: Instagram 29.0M ratings, Nixplay 5K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Nixplay revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $58.1K for Nixplay are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Nixplay to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.