Instagram vs Photo Editor+
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Photo Editor+
Axiem Systems
App Store
$13.3K/mo
~$159.9K/yr · 251K installs
Revenue winner
Instagram wins
+91451% vs other
Installs winner
Instagram wins
+635547% vs other
MAU winner
Instagram wins
+49755% vs other
Rating winner
Instagram wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 916× more per month than Photo Editor+ - $12.20M vs $13.3K.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Photo Editor+ relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Photo Editor+'s ~251K - 6356.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Photo Editor+
Monthly revenue (est.)?
$12.20M
◀
$13.3K
Annual revenue (est.)
$146.36M
◀
$159.9K
Lifetime installs (est.)
1.6B
◀
251K
Monthly active users (est.)?
25.5M
◀
51K
App Store rating
4.69★
◀
4.65★
Total ratings
29.0M
◀
3K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD1.99
- Released
- Feb 9, 2012
- Last updated
- Sep 11, 2020
- File size
- 137.1 MB
- Content rating
- 4+
- Version
- 5.1
- Languages
- Catalan, Dutch, English, French, German, Greek +13 more
Instagram trajectory
Photo Editor+ trajectory
FAQ
Which makes more money, Instagram or Photo Editor+? v
Instagram earns about $12.20M per month, while Photo Editor+ earns about $13.3K. That is a 915.5× revenue gap (~$12.18M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Photo Editor+ ≈ $159.9K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Photo Editor+? v
Instagram leads with about 1.6B estimated downloads vs 251K for Photo Editor+ - a 6356.5× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Photo Editor+'s App Store downloads are estimated from 3K ratings.
Are Instagram and Photo Editor+ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Photo Editor+ offer? v
Instagram: IAP range 2 tiers detected. Photo Editor+: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Photo Editor+ runs "Paid app ($1.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Photo Editor+? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, Photo Editor+ 3K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Photo Editor+ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $13.3K for Photo Editor+ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Photo Editor+ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.