Instagram vs Photo Wonder
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Photo Wonder
欣 郭
App Store
$17.2K/mo
~$206.2K/yr · 223K installs
Revenue winner
Instagram wins
+70884% vs other
Installs winner
Instagram wins
+716887% vs other
MAU winner
Instagram wins
+47899% vs other
Rating winner
Instagram wins
+48% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 710× more per month than Photo Wonder - $12.20M vs $17.2K.
- Premium pricing. Instagram charges $14.99/mo vs Photo Wonder's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Photo Wonder's ~223K - 7169.9× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 3.17★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Photo Wonder
Monthly revenue (est.)?
$12.20M
◀
$17.2K
Annual revenue (est.)
$146.36M
◀
$206.2K
Lifetime installs (est.)
1.6B
◀
223K
Monthly active users (est.)?
25.5M
◀
53K
App Store rating
4.69★
◀
3.17★
Total ratings
29.0M
◀
3K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
7 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Feb 27, 2012
- Last updated
- Aug 16, 2024
- File size
- 134.6 MB
- Content rating
- 4+
- Version
- 4.0.9
- Languages
- English, Indonesian, Japanese, Korean, Malay, Chinese +3 more
Instagram trajectory
Photo Wonder trajectory
FAQ
Which makes more money, Instagram or Photo Wonder? v
Instagram earns about $12.20M per month, while Photo Wonder earns about $17.2K. That is a 709.8× revenue gap (~$12.18M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Photo Wonder ≈ $206.2K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Photo Wonder? v
Instagram leads with about 1.6B estimated downloads vs 223K for Photo Wonder - a 7169.9× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Photo Wonder's App Store downloads are estimated from 3K ratings.
Are Instagram and Photo Wonder in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Photo Wonder offer? v
Instagram: IAP range 2 tiers detected. Photo Wonder: IAP range 7 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Photo Wonder runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Photo Wonder? v
Instagram edges ahead with ★ 4.7 vs ★ 3.2 (gap of 1.5 stars). Rating volume: Instagram 29.0M ratings, Photo Wonder 3K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Photo Wonder revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $17.2K for Photo Wonder are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Photo Wonder to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.