Instagram vs Photoshop Express Photo Editor
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
Photoshop Express Photo Editor
Adobe Inc.
App Store
$2.65M/mo
~$31.79M/yr · 110.9M installs
Revenue winner
Instagram wins
+360% vs other
Installs winner
Instagram wins
+1338% vs other
MAU winner
Instagram wins
+159% vs other
Rating winner
Photoshop Express Photo Editor wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 5× more per month than Photoshop Express Photo Editor - $12.19M vs $2.65M.
- Premium pricing. Instagram charges $14.99/mo vs Photoshop Express Photo Editor's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Photoshop Express Photo Editor's ~110.9M - 14.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Photoshop Express Photo Editor
Monthly revenue (est.)?
$12.19M
◀
$2.65M
Annual revenue (est.)
$146.28M
◀
$31.79M
Lifetime installs (est.)
1.6B
◀
110.9M
Monthly active users (est.)?
25.5M
◀
9.9M
App Store rating
4.69★
▶
4.75★
Total ratings
29.0M
◀
739K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$4.99
IAP tiers detected
2 tiers
▶
4 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 9, 2009
- Last updated
- Apr 29, 2026
- File size
- 388.0 MB
- Content rating
- 4+
- Version
- 26.17.0.8712
- Languages
- Czech, Danish, Dutch, English, Finnish, French +20 more
Instagram trajectory
Photoshop Express Photo Editor trajectory
FAQ
Which makes more money, Instagram or Photoshop Express Photo Editor? v
Instagram earns about $12.19M per month, while Photoshop Express Photo Editor earns about $2.65M. That is a 4.6× revenue gap (~$9.54M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, Photoshop Express Photo Editor ≈ $31.79M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Photoshop Express Photo Editor? v
Instagram leads with about 1.6B estimated downloads vs 110.9M for Photoshop Express Photo Editor - a 14.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Photoshop Express Photo Editor's App Store downloads are estimated from 739K ratings.
Are Instagram and Photoshop Express Photo Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Photoshop Express Photo Editor offer? v
Instagram: IAP range 2 tiers detected. Photoshop Express Photo Editor: IAP range 4 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Photoshop Express Photo Editor runs "Subscription (~$8.33/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Photoshop Express Photo Editor? v
Photoshop Express Photo Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Photoshop Express Photo Editor 739K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Photoshop Express Photo Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $2.65M for Photoshop Express Photo Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Photoshop Express Photo Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.