Instagram vs Pose: AI Photo Video Generator

Instagram

Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS

Pose: AI Photo Video Generator

Spark Dynamic
App Store
$2.15M/mo
~$25.83M/yr · 21.2M installs
Revenue winner Instagram wins +11228% vs other
Installs winner Instagram wins +7436% vs other
MAU winner Instagram wins +7460% vs other
Rating winner Instagram wins +1% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 113× more per month than Pose: AI Photo Video Generator - $243.79M vs $2.15M.
  2. Premium pricing. Instagram charges $14.99/mo vs Pose: AI Photo Video Generator's $12.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Pose: AI Photo Video Generator's ~21.2M - 75.4× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Pose: AI Photo Video Generator
Monthly revenue (est.)?
$243.79M
$2.15M
Annual revenue (est.)
$2.93B
$25.83M
Lifetime installs (est.)
1.6B
21.2M
Monthly active users (est.)?
504.0M
6.7M
App Store rating
4.69★
4.67★
Total ratings
29.0M
141K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$12.99
IAP tiers detected
2 tiers
8 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Pose: AI Photo Video Generator

Spark Dynamic
App Store
Category
Photo & Video
Price
Free
Released
Feb 5, 2025
Last updated
Mar 22, 2026
File size
127.7 MB
Content rating
12+
Version
1.3.8
Languages
English, French, Portuguese, Spanish
View full Pose: AI Photo Video Generator report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Pose: AI Photo Video Generator trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Pose: AI Photo Video Generator? v
Instagram earns about $243.79M per month, while Pose: AI Photo Video Generator earns about $2.15M. That is a 113.3× revenue gap (~$241.64M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Pose: AI Photo Video Generator ≈ $25.83M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Pose: AI Photo Video Generator? v
Instagram leads with about 1.6B estimated downloads vs 21.2M for Pose: AI Photo Video Generator - a 75.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Pose: AI Photo Video Generator's App Store downloads are estimated from 141K ratings.
Are Instagram and Pose: AI Photo Video Generator in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Pose: AI Photo Video Generator offer? v
Instagram: IAP range 2 tiers detected. Pose: AI Photo Video Generator: IAP range 8 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Pose: AI Photo Video Generator runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Pose: AI Photo Video Generator? v
Instagram edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, Pose: AI Photo Video Generator 141K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Pose: AI Photo Video Generator revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $2.15M for Pose: AI Photo Video Generator are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Pose: AI Photo Video Generator to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.