Instagram vs ProperShot
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS
ProperShot
Nodalview
App Store
$47/mo
~$562/yr · 400 installs
Revenue winner
Instagram wins
+26134251% vs other
Installs winner
Instagram wins
+401768369% vs other
MAU winner
Instagram wins
+22014611% vs other
Rating winner
Instagram wins
+29% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 261344× more per month than ProperShot - $12.28M vs $47.
- Premium pricing. Instagram charges $14.99/mo vs ProperShot's $12.42/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs ProperShot's ~400 - 4017684.7× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 3.63★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
ProperShot
Monthly revenue (est.)?
$12.28M
◀
$47
Annual revenue (est.)
$147.40M
◀
$562
Lifetime installs (est.)
1.6B
◀
400
Monthly active users (est.)?
25.7M
◀
116.8
App Store rating
4.69★
◀
3.63★
Total ratings
29.2M
◀
8
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$12.42
IAP tiers detected
2 tiers
▶
3 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Sep 2, 2022
- Last updated
- Mar 30, 2026
- File size
- 117.6 MB
- Content rating
- 4+
- Version
- 4.20.5
- Languages
- English, French, Spanish
Instagram trajectory
ProperShot trajectory
FAQ
Which makes more money, Instagram or ProperShot? v
Instagram earns about $12.28M per month, while ProperShot earns about $47. That is a 261343.5× revenue gap (~$12.28M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, ProperShot ≈ $562/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or ProperShot? v
Instagram leads with about 1.6B estimated downloads vs 400 for ProperShot - a 4017684.7× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. ProperShot's App Store downloads are estimated from 8 ratings.
Are Instagram and ProperShot in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and ProperShot offer? v
Instagram: IAP range 2 tiers detected. ProperShot: IAP range 3 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; ProperShot runs "Subscription (~$12.42/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or ProperShot? v
Instagram edges ahead with ★ 4.7 vs ★ 3.6 (gap of 1.1 stars). Rating volume: Instagram 29.2M ratings, ProperShot 8 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs ProperShot revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $47 for ProperShot are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or ProperShot to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.