Instagram vs Retro - Photos with Friends
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS
Retro - Photos with Friends
Lone Palm Labs, Inc.
App Store
$20.1K/mo
~$241.7K/yr · 654K installs
Revenue winner
Instagram wins
+60883% vs other
Installs winner
Instagram wins
+245750% vs other
MAU winner
Instagram wins
+12270% vs other
Rating winner
Retro - Photos with Friends wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 610× more per month than Retro - Photos with Friends - $12.28M vs $20.1K.
- Premium pricing. Instagram charges $14.99/mo vs Retro - Photos with Friends's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Retro - Photos with Friends's ~654K - 2458.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Retro - Photos with Friends
Monthly revenue (est.)?
$12.28M
◀
$20.1K
Annual revenue (est.)
$147.40M
◀
$241.7K
Lifetime installs (est.)
1.6B
◀
654K
Monthly active users (est.)?
25.7M
◀
208K
App Store rating
4.69★
▶
4.80★
Total ratings
29.2M
◀
8K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$4.99
IAP tiers detected
2 tiers
▶
6 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2023
- Last updated
- Jul 1, 2026
- File size
- 139.0 MB
- Content rating
- 12+
- Version
- 111.0
- Languages
- Dutch, English, French, German, Indonesian, Italian +9 more
Instagram trajectory
Retro - Photos with Friends trajectory
FAQ
Which makes more money, Instagram or Retro - Photos with Friends? v
Instagram earns about $12.28M per month, while Retro - Photos with Friends earns about $20.1K. That is a 609.8× revenue gap (~$12.26M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, Retro - Photos with Friends ≈ $241.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Retro - Photos with Friends? v
Instagram leads with about 1.6B estimated downloads vs 654K for Retro - Photos with Friends - a 2458.5× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Retro - Photos with Friends's App Store downloads are estimated from 8K ratings.
Are Instagram and Retro - Photos with Friends in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Retro - Photos with Friends offer? v
Instagram: IAP range 2 tiers detected. Retro - Photos with Friends: IAP range 6 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Retro - Photos with Friends runs "Subscription (~$3.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Retro - Photos with Friends? v
Retro - Photos with Friends edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.2M ratings, Retro - Photos with Friends 8K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Retro - Photos with Friends revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $20.1K for Retro - Photos with Friends are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Retro - Photos with Friends to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.