Instagram vs RunwayML

Instagram

Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS

RunwayML

runwayml
App Store
$133.4K/mo
~$1.60M/yr · 1.1M installs
Revenue winner Instagram wins +9045% vs other
Installs winner Instagram wins +144331% vs other
MAU winner Instagram wins +7331% vs other
Rating winner Instagram wins +4% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 91× more per month than RunwayML - $12.20M vs $133.4K.
  2. Aggressive pricing. Instagram undercuts at $14.99/mo vs $15.00/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs RunwayML's ~1.1M - 1444.3× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
RunwayML
Monthly revenue (est.)?
$12.20M
$133.4K
Annual revenue (est.)
$146.36M
$1.60M
Lifetime installs (est.)
1.6B
1.1M
Monthly active users (est.)?
25.5M
344K
App Store rating
4.69★
4.50★
Total ratings
29.0M
10K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$15.00
IAP tiers detected
2 tiers
10 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

RunwayML

runwayml
App Store
Category
Photo & Video
Price
Free
Released
Apr 18, 2023
Last updated
May 9, 2026
File size
86.1 MB
Content rating
4+
Version
78.0.0
Languages
English
View full RunwayML report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

RunwayML trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or RunwayML? v
Instagram earns about $12.20M per month, while RunwayML earns about $133.4K. That is a 91.4× revenue gap (~$12.06M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, RunwayML ≈ $1.60M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or RunwayML? v
Instagram leads with about 1.6B estimated downloads vs 1.1M for RunwayML - a 1444.3× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. RunwayML's App Store downloads are estimated from 10K ratings.
Are Instagram and RunwayML in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and RunwayML offer? v
Instagram: IAP range 2 tiers detected. RunwayML: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; RunwayML runs "Subscription (~$12.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or RunwayML? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.0M ratings, RunwayML 10K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs RunwayML revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $133.4K for RunwayML are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or RunwayML to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.