Instagram vs Simple-camera
Instagram, Inc.
App Store
$12.28M/mo
~$147.35M/yr · 1.6B installs
VS
Simple-camera
Hideaki Uchikoshi
App Store
$0/mo
~$0/yr · 0 installs
Revenue winner
Instagram wins
+1227875700% vs other
Installs winner
Instagram wins
+160649967500% vs other
MAU winner
Instagram wins
+2570399480% vs other
Rating winner
Instagram wins
+469% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 12278757× more per month than Simple-camera - $12.28M vs $0.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Simple-camera relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Simple-camera's ~0 - 1606499675.0× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Simple-camera
Monthly revenue (est.)?
$12.28M
◀
$0
Annual revenue (est.)
$147.35M
◀
$0
Lifetime installs (est.)
1.6B
◀
0
Monthly active users (est.)?
25.7M
◀
0
App Store rating
4.69★
◀
-
Total ratings
29.2M
◀
0
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- May 2, 2024
- Last updated
- May 27, 2026
- File size
- 35.4 MB
- Content rating
- 4+
- Version
- 1.1.65
- Languages
- English, Japanese
Instagram trajectory
Simple-camera trajectory
FAQ
Which makes more money, Instagram or Simple-camera? v
Instagram earns about $12.28M per month, while Simple-camera earns about $0. That is a ∞× revenue gap (~$12.28M more per month for Instagram). Annual revenue: Instagram ≈ $147.35M/year, Simple-camera ≈ $0/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Simple-camera? v
Instagram leads with about 1.6B estimated downloads vs 0 for Simple-camera - a ∞× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Simple-camera's App Store downloads are estimated from 0 ratings.
Are Instagram and Simple-camera in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Simple-camera offer? v
Instagram: IAP range 2 tiers detected. Simple-camera: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Simple-camera runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Simple-camera? v
Instagram edges ahead with a higher overall score (gap of 4.7 stars). Rating volume: Instagram 29.2M ratings, Simple-camera 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Simple-camera revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $0 for Simple-camera are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Simple-camera to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.