Instagram vs Shine -Sparkle Camera
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS
Shine -Sparkle Camera
文杰 胡
App Store
$144/mo
~$1.7K/yr · 5K installs
Revenue winner
Instagram wins
+8529862% vs other
Installs winner
Instagram wins
+29487494% vs other
MAU winner
Instagram wins
+2382736% vs other
Rating winner
Instagram wins
+12% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 85300× more per month than Shine -Sparkle Camera - $12.28M vs $144.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Shine -Sparkle Camera relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Shine -Sparkle Camera's ~5K - 294875.9× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 4.20★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Shine -Sparkle Camera
Monthly revenue (est.)?
$12.28M
◀
$144
Annual revenue (est.)
$147.40M
◀
$1.7K
Lifetime installs (est.)
1.6B
◀
5K
Monthly active users (est.)?
25.7M
◀
1K
App Store rating
4.69★
◀
4.20★
Total ratings
29.2M
◀
109
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
▶
3 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD0.99
- Released
- Jun 23, 2018
- Last updated
- Feb 20, 2019
- File size
- 32.4 MB
- Content rating
- 4+
- Version
- 1.3.0
- Languages
- English, Japanese, Chinese, Chinese
Instagram trajectory
Shine -Sparkle Camera trajectory
FAQ
Which makes more money, Instagram or Shine -Sparkle Camera? v
Instagram earns about $12.28M per month, while Shine -Sparkle Camera earns about $144. That is a 85299.6× revenue gap (~$12.28M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, Shine -Sparkle Camera ≈ $1.7K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Shine -Sparkle Camera? v
Instagram leads with about 1.6B estimated downloads vs 5K for Shine -Sparkle Camera - a 294875.9× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Shine -Sparkle Camera's App Store downloads are estimated from 109 ratings.
Are Instagram and Shine -Sparkle Camera in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Shine -Sparkle Camera offer? v
Instagram: IAP range 2 tiers detected. Shine -Sparkle Camera: IAP range 3 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Shine -Sparkle Camera runs "Paid app ($0.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Shine -Sparkle Camera? v
Instagram edges ahead with ★ 4.7 vs ★ 4.2 (gap of 0.5 stars). Rating volume: Instagram 29.2M ratings, Shine -Sparkle Camera 109 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Shine -Sparkle Camera revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $144 for Shine -Sparkle Camera are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Shine -Sparkle Camera to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.