Instagram vs Sun Surveyor (Sun & Moon)
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Sun Surveyor (Sun & Moon)
Adam Ratana
App Store
$3.7K/mo
~$44.3K/yr · 14K installs
Revenue winner
Instagram wins
+330428% vs other
Installs winner
Instagram wins
+11521397% vs other
MAU winner
Instagram wins
+579598% vs other
Rating winner
Sun Surveyor (Sun & Moon) wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 3305× more per month than Sun Surveyor (Sun & Moon) - $12.20M vs $3.7K.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Sun Surveyor (Sun & Moon) relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Sun Surveyor (Sun & Moon)'s ~14K - 115215.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Sun Surveyor (Sun & Moon)
Monthly revenue (est.)?
$12.20M
◀
$3.7K
Annual revenue (est.)
$146.36M
◀
$44.3K
Lifetime installs (est.)
1.6B
◀
14K
Monthly active users (est.)?
25.5M
◀
4K
App Store rating
4.69★
▶
4.79★
Total ratings
29.0M
◀
277
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD9.99
- Released
- May 11, 2012
- Last updated
- Nov 7, 2025
- File size
- 66.1 MB
- Content rating
- 4+
- Version
- 2.9.1
- Languages
- Catalan, Czech, Danish, Dutch, English, French +15 more
Instagram trajectory
Sun Surveyor (Sun & Moon) trajectory
FAQ
Which makes more money, Instagram or Sun Surveyor (Sun & Moon)? v
Instagram earns about $12.20M per month, while Sun Surveyor (Sun & Moon) earns about $3.7K. That is a 3305.3× revenue gap (~$12.19M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Sun Surveyor (Sun & Moon) ≈ $44.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Sun Surveyor (Sun & Moon)? v
Instagram leads with about 1.6B estimated downloads vs 14K for Sun Surveyor (Sun & Moon) - a 115215.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Sun Surveyor (Sun & Moon)'s App Store downloads are estimated from 277 ratings.
Are Instagram and Sun Surveyor (Sun & Moon) in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Sun Surveyor (Sun & Moon) offer? v
Instagram: IAP range 2 tiers detected. Sun Surveyor (Sun & Moon): no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Sun Surveyor (Sun & Moon) runs "Paid app ($9.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Sun Surveyor (Sun & Moon)? v
Sun Surveyor (Sun & Moon) edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Sun Surveyor (Sun & Moon) 277 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Sun Surveyor (Sun & Moon) revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $3.7K for Sun Surveyor (Sun & Moon) are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Sun Surveyor (Sun & Moon) to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.