Instagram vs TouchRetouch
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
TouchRetouch
ADVA Soft GmbH
App Store
$79.3K/mo
~$951.8K/yr · 6.2M installs
Revenue winner
Instagram wins
+307275% vs other
Installs winner
Instagram wins
+25611% vs other
MAU winner
Instagram wins
+25530% vs other
Rating winner
TouchRetouch wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 3074× more per month than TouchRetouch - $243.79M vs $79.3K.
- Premium pricing. Instagram charges $14.99/mo vs TouchRetouch's $3.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs TouchRetouch's ~6.2M - 257.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
TouchRetouch
Monthly revenue (est.)?
$243.79M
◀
$79.3K
Annual revenue (est.)
$2.93B
◀
$951.8K
Lifetime installs (est.)
1.6B
◀
6.2M
Monthly active users (est.)?
504.0M
◀
2.0M
App Store rating
4.69★
▶
4.74★
Total ratings
29.0M
◀
56K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$3.99
IAP tiers detected
2 tiers
▶
9 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 8, 2010
- Last updated
- Apr 26, 2026
- File size
- 1.01 GB
- Content rating
- 4+
- Version
- 5.7.0
- Languages
- Arabic, Czech, Dutch, English, French, German +11 more
Instagram trajectory
TouchRetouch trajectory
FAQ
Which makes more money, Instagram or TouchRetouch? v
Instagram earns about $243.79M per month, while TouchRetouch earns about $79.3K. That is a 3073.8× revenue gap (~$243.72M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, TouchRetouch ≈ $951.8K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or TouchRetouch? v
Instagram leads with about 1.6B estimated downloads vs 6.2M for TouchRetouch - a 257.1× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. TouchRetouch's App Store downloads are estimated from 56K ratings.
Are Instagram and TouchRetouch in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and TouchRetouch offer? v
Instagram: IAP range 2 tiers detected. TouchRetouch: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; TouchRetouch runs "Subscription (~$1.25/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or TouchRetouch? v
TouchRetouch edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, TouchRetouch 56K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs TouchRetouch revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $79.3K for TouchRetouch are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or TouchRetouch to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.