Instagram vs Twitch: Live Streaming
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
Twitch: Live Streaming
Twitch Interactive, Inc.
App Store
$7.43M/mo
~$89.13M/yr · 458.8M installs
Revenue winner
Instagram wins
+64% vs other
Installs winner
Instagram wins
+248% vs other
MAU winner
Instagram wins
+9% vs other
Rating winner
Twitch: Live Streaming wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2× more per month than Twitch: Live Streaming - $12.19M vs $7.43M.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Twitch: Live Streaming relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Twitch: Live Streaming's ~458.8M - 3.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Twitch: Live Streaming
Monthly revenue (est.)?
$12.19M
◀
$7.43M
Annual revenue (est.)
$146.28M
◀
$89.13M
Lifetime installs (est.)
1.6B
◀
458.8M
Monthly active users (est.)?
25.5M
◀
23.4M
App Store rating
4.69★
▶
4.72★
Total ratings
29.0M
◀
2.7M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 26, 2011
- Last updated
- May 5, 2026
- File size
- 369.6 MB
- Content rating
- 12+
- Version
- 29.3
- Languages
- Arabic, Bulgarian, Czech, Danish, Dutch, English +22 more
Instagram trajectory
Twitch: Live Streaming trajectory
FAQ
Which makes more money, Instagram or Twitch: Live Streaming? v
Instagram earns about $12.19M per month, while Twitch: Live Streaming earns about $7.43M. That is a 1.6× revenue gap (~$4.76M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, Twitch: Live Streaming ≈ $89.13M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Twitch: Live Streaming? v
Instagram leads with about 1.6B estimated downloads vs 458.8M for Twitch: Live Streaming - a 3.5× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Twitch: Live Streaming's App Store downloads are estimated from 2.7M ratings.
Are Instagram and Twitch: Live Streaming in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Twitch: Live Streaming offer? v
Instagram: IAP range 2 tiers detected. Twitch: Live Streaming: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Twitch: Live Streaming runs "Free + one-time IAP (10 tiers)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Twitch: Live Streaming? v
Twitch: Live Streaming edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, Twitch: Live Streaming 2.7M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Twitch: Live Streaming revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $7.43M for Twitch: Live Streaming are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Twitch: Live Streaming to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.