Instagram vs US Passport Photo: 2x2 Maker
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS
US Passport Photo: 2x2 Maker
Mohamed Shili
App Store
$6/mo
~$77/yr · 800 installs
Revenue winner
Instagram wins
+204718983% vs other
Installs winner
Instagram wins
+200884134% vs other
MAU winner
Instagram wins
+10713726% vs other
Rating winner
Instagram wins
+469% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2047191× more per month than US Passport Photo: 2x2 Maker - $12.28M vs $6.
- Premium pricing. Instagram charges $14.99/mo vs US Passport Photo: 2x2 Maker's $0.83/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs US Passport Photo: 2x2 Maker's ~800 - 2008842.3× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
US Passport Photo: 2x2 Maker
Monthly revenue (est.)?
$12.28M
◀
$6
Annual revenue (est.)
$147.40M
◀
$77
Lifetime installs (est.)
1.6B
◀
800
Monthly active users (est.)?
25.7M
◀
240
App Store rating
4.69★
◀
-
Total ratings
29.2M
◀
0
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$0.83
IAP tiers detected
2 tiers
◀
1 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- May 13, 2026
- Last updated
- May 23, 2026
- File size
- 172.1 MB
- Content rating
- 4+
- Version
- 1.0.2
- Languages
- English
Instagram trajectory
US Passport Photo: 2x2 Maker trajectory
FAQ
Which makes more money, Instagram or US Passport Photo: 2x2 Maker? v
Instagram earns about $12.28M per month, while US Passport Photo: 2x2 Maker earns about $6. That is a 2047190.8× revenue gap (~$12.28M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, US Passport Photo: 2x2 Maker ≈ $77/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or US Passport Photo: 2x2 Maker? v
Instagram leads with about 1.6B estimated downloads vs 800 for US Passport Photo: 2x2 Maker - a 2008842.3× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. US Passport Photo: 2x2 Maker's App Store downloads are estimated from 0 ratings.
Are Instagram and US Passport Photo: 2x2 Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and US Passport Photo: 2x2 Maker offer? v
Instagram: IAP range 2 tiers detected. US Passport Photo: 2x2 Maker: IAP range 1 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; US Passport Photo: 2x2 Maker runs "Subscription (~$0.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or US Passport Photo: 2x2 Maker? v
Instagram edges ahead with a higher overall score (gap of 4.7 stars). Rating volume: Instagram 29.2M ratings, US Passport Photo: 2x2 Maker 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs US Passport Photo: 2x2 Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $6 for US Passport Photo: 2x2 Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or US Passport Photo: 2x2 Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.