Instagram vs Video Up! Video Editor & Maker
Instagram, Inc.
App Store
$12.27M/mo
~$147.26M/yr · 1.6B installs
VS
Video Up! Video Editor & Maker
Video editor & maker app
App Store
$234.9K/mo
~$2.82M/yr · 10.3M installs
Revenue winner
Instagram wins
+5125% vs other
Installs winner
Instagram wins
+15449% vs other
MAU winner
Instagram wins
+959% vs other
Rating winner
Instagram wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 52× more per month than Video Up! Video Editor & Maker - $12.27M vs $234.9K.
- Premium pricing. Instagram charges $14.99/mo vs Video Up! Video Editor & Maker's $3.00/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Video Up! Video Editor & Maker's ~10.3M - 155.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Video Up! Video Editor & Maker
Monthly revenue (est.)?
$12.27M
◀
$234.9K
Annual revenue (est.)
$147.26M
◀
$2.82M
Lifetime installs (est.)
1.6B
◀
10.3M
Monthly active users (est.)?
25.7M
◀
2.4M
App Store rating
4.69★
◀
4.57★
Total ratings
29.2M
◀
94K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$3.00
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 29, 2022
- Last updated
- Jun 11, 2026
- File size
- 287.7 MB
- Content rating
- 4+
- Version
- 2.10.0
- Languages
- Arabic, Czech, Danish, Dutch, English, French +23 more
Instagram trajectory
Video Up! Video Editor & Maker trajectory
FAQ
Which makes more money, Instagram or Video Up! Video Editor & Maker? v
Instagram earns about $12.27M per month, while Video Up! Video Editor & Maker earns about $234.9K. That is a 52.2× revenue gap (~$12.04M more per month for Instagram). Annual revenue: Instagram ≈ $147.26M/year, Video Up! Video Editor & Maker ≈ $2.82M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Video Up! Video Editor & Maker? v
Instagram leads with about 1.6B estimated downloads vs 10.3M for Video Up! Video Editor & Maker - a 155.5× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Video Up! Video Editor & Maker's App Store downloads are estimated from 94K ratings.
Are Instagram and Video Up! Video Editor & Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Video Up! Video Editor & Maker offer? v
Instagram: IAP range 2 tiers detected. Video Up! Video Editor & Maker: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Video Up! Video Editor & Maker runs "Subscription (~$3.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Video Up! Video Editor & Maker? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.2M ratings, Video Up! Video Editor & Maker 94K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Video Up! Video Editor & Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.27M for Instagram and $234.9K for Video Up! Video Editor & Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Video Up! Video Editor & Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.