Snapchat vs VSCO: Photo Editor & Presets

Snapchat

Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
VS

VSCO: Photo Editor & Presets

Visual Supply Company
App Store
$3.14M/mo
~$37.69M/yr · 41.1M installs
Revenue winner Snapchat wins +1983% vs other
Installs winner Snapchat wins +7199% vs other
MAU winner Snapchat wins +8625% vs other
Rating winner VSCO: Photo Editor & Presets wins +4% vs other

Why Snapchat is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Snapchat earns roughly 21× more per month than VSCO: Photo Editor & Presets - $65.44M vs $3.14M.
  2. Aggressive pricing. Snapchat undercuts at $4.99/mo vs $9.99/mo - converts a higher % of free users.
  3. Bigger install base. Snapchat has ~3.0B lifetime installs vs VSCO: Photo Editor & Presets's ~41.1M - 73.0× the funnel top.
  4. More monetization surfaces. Snapchat runs 6 IAP tiers vs 4 - more chances to convert users at the right price.

Find more apps with this revenue gap · Full Snapchat report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Snapchat
vs
VSCO: Photo Editor & Presets
Monthly revenue (est.)?
$65.44M
$3.14M
Annual revenue (est.)
$785.30M
$37.69M
Lifetime installs (est.)
3.0B
41.1M
Monthly active users (est.)?
850.0M
9.7M
App Store rating
4.50★
4.69★
Total ratings
5.8M
274K
US grossing rank
#5
-
Cheapest monthly sub
$4.99
$9.99
IAP tiers detected
6 tiers
4 tiers

Snapchat

Snap, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Jul 13, 2011
Last updated
May 7, 2026
File size
349.5 MB
Content rating
12+
Version
13.91.1.0
Languages
Arabic, BN, Danish, Dutch, English, Finnish +29 more
View full Snapchat report →

VSCO: Photo Editor & Presets

Visual Supply Company
App Store
Category
Photo & Video
Price
Free
Released
Jun 6, 2013
Last updated
May 1, 2026
File size
326.1 MB
Content rating
12+
Version
461.0.0
Languages
Dutch, English, French, German, Indonesian, Italian +10 more
View full VSCO: Photo Editor & Presets report →

Snapchat trajectory

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VSCO: Photo Editor & Presets trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Snapchat or VSCO: Photo Editor & Presets? v
Snapchat earns about $65.44M per month, while VSCO: Photo Editor & Presets earns about $3.14M. That is a 20.8× revenue gap (~$62.30M more per month for Snapchat). Annual revenue: Snapchat ≈ $785.30M/year, VSCO: Photo Editor & Presets ≈ $37.69M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Snapchat or VSCO: Photo Editor & Presets? v
Snapchat leads with about 3.0B estimated downloads vs 41.1M for VSCO: Photo Editor & Presets - a 73.0× gap. Snapchat's App Store downloads are estimated from 5.8M ratings × the standard 1:75 ratio. VSCO: Photo Editor & Presets's App Store downloads are estimated from 274K ratings.
Are Snapchat and VSCO: Photo Editor & Presets in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Snapchat and VSCO: Photo Editor & Presets offer? v
Snapchat: IAP range 6 tiers detected. VSCO: Photo Editor & Presets: IAP range 4 tiers detected. Snapchat runs a "Subscription (~$4.99/mo) · calibrated by US grossing rank #5" monetization model; VSCO: Photo Editor & Presets runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Snapchat or VSCO: Photo Editor & Presets? v
VSCO: Photo Editor & Presets edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Snapchat 5.8M ratings, VSCO: Photo Editor & Presets 274K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Snapchat vs VSCO: Photo Editor & Presets revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $65.44M for Snapchat and $3.14M for VSCO: Photo Editor & Presets are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Snapchat or VSCO: Photo Editor & Presets to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.