π³ Paywall & Pricing Analysis
2,438 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.
2,438
Subscription apps
$11.80
Median monthly
$7.03
25th percentile
$20.00
75th percentile
Pricing distribution
Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.
The 4 paywall patterns that actually convert
- Free trial β annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
- Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
- Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
- Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.
All 2,438 subscription apps to study
Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.
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