← Intelligence hub

💳 Paywall & Pricing Analysis

2,412 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,412
Subscription apps
$11.98
Median monthly
$7.07
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 172 $3.00-$4.99 230 $5.00-$7.99 270 $8.00-$9.99 345 $10.00-$14.99 523 $15.00-$19.99 236 $20.00+ 628

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,412 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
Lox Club - Jewish Dating App
The Lox Club · 🍎
$30.00/mo
4.2★
Study →
FIXD OBD2 Scanner
FIXD Automotive · 🍎
$12.99/mo
4.6★
Study →
Dollarwise: Budget & Tracking
Hammer Media · 🍎
$9.99/mo
3.8★
Study →
Candy Crush Saga
King · ▶︎
$12.19/mo
4.6★
Study →
Nouslib: Match, Meet and Date
CBK INTERACTIVE SAS · ▶︎
$7.57/mo
-★
Study →
Universal TV Remote ·
KRAFTWERK 9 · 🍎
$1.67/mo
4.6★
Study →
Subway Surfers
SYBO Games · ▶︎
$9.95/mo
4.6★
Study →
EveryDollar: Budget Management
Ramsey Solutions · ▶︎
$32.23/mo
4.3★
Study →
Early Learning Academy
Age of Learning · ▶︎
$28.21/mo
3.7★
Study →
Quiz AI: AI Homework Helper
INTSIG · ▶︎
$17.23/mo
4.5★
Study →
Touch VPN Secure Hotspot Proxy
TouchVPN · 🍎
$10.00/mo
4.6★
Study →
Wikiloc - Trails of the World
Wikiloc Outdoor · ▶︎
$4.45/mo
4.4★
Study →
GPS Photo: With Location & Map
Galaxy studio apps · ▶︎
$9.95/mo
4.1★
Study →
My Talking Tom 2: Pet Game
Outfit7 · ▶︎
$9.85/mo
4.3★
Study →
Pou
Zakeh · ▶︎
$4.97/mo
4.3★
Study →
Intuit QuickBooks for Business
Intuit · ▶︎
$20.39/mo
4.7★
Study →
BitTycoon: BTC Cloud Mining
Little-Ants · ▶︎
$31.59/mo
4.1★
Study →
Language Learning | Jumpspeak
Jumpspeak.com · ▶︎
$80.59/mo
4.1★
Study →
Ludo King®
Gametion · ▶︎
$13.45/mo
4.2★
Study →
Mileage Tracker & Log - MileIQ
MileIQ · ▶︎
$28.96/mo
4.6★
Study →
CryptoTab Farm PRO
CT Systems · ▶︎
$31.45/mo
4.0★
Study →
Aura: Security & Protection
Aura Sub · ▶︎
$68.91/mo
4.6★
Study →
Language Learning: Pingo AI
Pingo AI · 🍎
$14.00/mo
4.7★
Study →
NoonDate: Ways to Make Friends
Mozzet · ▶︎
$12.39/mo
3.5★
Study →
Balatro
Playstack · ▶︎
$6.60/mo
4.7★
Study →
Slay the Spire
Balor Games · ▶︎
$8.93/mo
4.3★
Study →
Location Share
P & L Studio · ▶︎
$3.45/mo
3.9★
Study →
HeartSnap:Health Tracker
MC Baby Sleep Expert · 🍎
$43.41/mo
4.5★
Study →
True Skate
True Axis · ▶︎
$9.95/mo
4.1★
Study →
Scan QR Code Now
Sparktonic · 🍎
$30.37/mo
4.6★
Study →
QR & Barcode Scanner
AT Technologyy · ▶︎
$6.31/mo
4.3★
Study →
Visorando - Walking routes
Visorando · ▶︎
$11.99/mo
4.7★
Study →
Shadow Knight: Ninja Fighting
Fansipan · ▶︎
$14.11/mo
4.4★
Study →
HelloChinese: Learn Chinese
HelloChinese · ▶︎
$24.46/mo
4.8★
Study →
The Guardian - US & World News
Guardian News & Media · ▶︎
$11.98/mo
4.6★
Study →
Demo: Songwriting Studio
Demo Music · 🍎
$5.99/mo
4.6★
Study →
Coupang Play
Coupang · ▶︎
$12.78/mo
3.6★
Study →
Langmate: Japan Friends & Chat
Langmate · 🍎
$14.00/mo
4.7★
Study →
MiniShorts
NOVENTURE · 🍎
$14.99/mo
4.6★
Study →
The Tapping Solution
The Tapping Solution · ▶︎
$56.53/mo
4.5★
Study →
Blitzer.de PRO
Eifrig Media · ▶︎
$9.44/mo
4.3★
Study →
Hot Pepper Gourmet
Recruit · ▶︎
$24.48/mo
4.2★
Study →
VectorVest Stock Advisory
VectorVest · ▶︎
$44.68/mo
4.5★
Study →
TipRanks Stock Market Analysis
TipRanks · ▶︎
$42.36/mo
4.7★
Study →
Wyze - Never Wonder
Wyze Labs · ▶︎
$28.41/mo
4.4★
Study →
LIVE Score, Real-Time Score
PSYNET · ▶︎
$6.05/mo
4.0★
Study →
GasBuddy: Find & Pay for Gas
PDI · ▶︎
$7.06/mo
3.1★
Study →
iFIT Workouts
iFit · ▶︎
$62.82/mo
3.3★
Study →
Chyrpe: Female-Led Dating
Chyrpe · 🍎
$30.00/mo
4.1★
Study →
McDonald's Japan
日本マクドナルド株式会社 · ▶︎
$24.48/mo
3.8★
Study →

Pair with

Pricing landscape by category Find low-rated subscription apps Generate revenue card