💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,424 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Woolsocks: The money app

Woolsocks · ▶︎

-

-★

Study →

ALDI Nederland

ALDI Einkauf SE & Co. oHG · ▶︎

-

-★

Study →

Coolblue

Coolblue · ▶︎

-

-★

Study →

Joom. Shopping for every day

Joom · ▶︎

-

-★

Study →

Makro Companion

METRO Digital · ▶︎

-

-★

Study →

Reclamefolder & aanbiedingen

DPG Media · ▶︎

-

-★

Study →

City Walks

Walk the City · ▶︎

-

-★

Study →

Camperstop-App Motorhome stops

Camperstop.com powered by Facile Media · ▶︎

-

-★

Study →

Routiq | Cycling & Walking

Route.nl · ▶︎

-

-★

Study →

Fietsvakantiewinkel route-app

Fietsvakantiewinkel · ▶︎

-

-★

Study →

Fynch

Fynch Mobility · ▶︎

-

-★

Study →

Tassie.

Tassie B.V · ▶︎

-

-★

Study →

NKBV Tochtenwiki

Outdooractive · ▶︎

-

-★

Study →

Hyvio

LuckyShifts · ▶︎

-

-★

Study →

DKW The Netherlands

Stentec · ▶︎

-

-★

Study →

Chichen Itza Tour Guide Cancun

Action Tour Guide · ▶︎

-

-★

Study →

Sail-Log - Nautical Log Book

A.Wedemeyer - Outdoor & Sailing Apps · ▶︎

-

-★

Study →

Kruger Animal Tracker

Berries s.r.o · ▶︎

-

-★

Study →

Live Life Barcelona

Florenta Paraschiv · ▶︎

-

-★

Study →

Tripinfy

ITWis · ▶︎

-

-★

Study →

Leiden Map and Walks

GPSmyCity.com · ▶︎

-

-★

Study →

Discover Angkor Wat

GuideeGo · ▶︎

-

-★

Study →

Magic Guide+ Disneyland Paris

VersaEdge · ▶︎

-

-★

Study →

Honden Uitlaat Bos

Pedro van Gogh · ▶︎

-

-★

Study →

GeoCaching Buddy

BtStSoft · ▶︎

-

-★

Study →

Maps Altimeter

Amphebia · ▶︎

-

-★

Study →

Zakynthos island offline map

Michael Collinson · ▶︎

-

-★

Study →

Etosha App - Namibia

termitesoftware · ▶︎

-

-★

Study →

Brewfather

Warpkode AS · ▶︎

-

-★

Study →

Mambeno: Nem og billig madplan

GoLittle ApS · ▶︎

-

-★

Study →

Pierwsze Smaki

Pierwsze Smaki · ▶︎

-

-★

Study →

Frifor - Forstå hva du spiser!

Frifor AS · ▶︎

-

-★

Study →

The Food App - Scan and swap

Beneficial Apps AS · ▶︎

-

-★

Study →

AFAS Pocket

AFAS · ▶︎

-

-★

Study →

Swipe4Work: Swipe. Match. Work

Swipe4Work · ▶︎

-

-★

Study →

MijnLoket

Van Spaendonck Loket B.V · ▶︎

-

-★

Study →

Nmbrs Employee Self Service

Visma Nmbrs · ▶︎

-

-★

Study →

Cleverbase

Cleverbase ID B.V · ▶︎

-

-★

Study →

Keephub

KeepHub B.V · ▶︎

-

-★

Study →

Swisio

Intus / Swisio · ▶︎

-

-★

Study →

Rompslomp accounting & invoice

Rompslomp.nl · ▶︎

-

-★

Study →

Identification app AMP Groep

AMP Groep · ▶︎

-

-★

Study →

Fixi

Decos Information Solutions · ▶︎

-

-★

Study →

Fashion Musthaves

E-Fashion Development · ▶︎

-

-★

Study →

Temper Staff

Temper.works · ▶︎

-

-★

Study →

Youforce

Youforce B.V · ▶︎

-

-★

Study →

Nationale Vacaturebank

DPG Media · ▶︎

-

-★

Study →

Bundeling

Bundeling · ▶︎

-

-★

Study →

Shurgard

Shurgard Self-Storage · ▶︎

-

-★

Study →

Поиск работы на hh

HeadHunter · ▶︎

-

-★

Study →