💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,496 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Butlon boodschappen

Butlon Holding B.V · ▶︎

-

-★

Study →

Перекресток доставка продуктов

X5 Tech · ▶︎

-

-★

Study →

bol

bol.com · ▶︎

-

-★

Study →

Marktplaats

Marktplaats · ▶︎

-

-★

Study →

Poiesz Supermarkten

Poiesz Supermarkten B.V · ▶︎

-

-★

Study →

vanHaren

Deichmann SE · ▶︎

-

-★

Study →

GAMMA Bouwmarkt

Intergamma · ▶︎

-

-★

Study →

HEMA

Hema · ▶︎

-

-★

Study →

PostNL

PostNL Holding B.V · ▶︎

-

-★

Study →

ABOUT YOU Outlet

ABOUT YOU SE & Co. KG · ▶︎

-

-★

Study →

Scapino Extra's

Scapino Services B.V · ▶︎

-

-★

Study →

Karwei - klussen & inrichten

Intergamma · ▶︎

-

-★

Study →

Etos

Etos · ▶︎

-

-★

Study →

ONLY STORES

Only Stores · ▶︎

-

-★

Study →

Tango

Kuwait Petroleum Group · ▶︎

-

-★

Study →

Vomar Voordeelmarkt

Nakko Services · ▶︎

-

-★

Study →

Alle Folders en aanbiedingen.

Retail Media Support · ▶︎

-

-★

Study →

MediaMarkt Nederland

MMS · ▶︎

-

-★

Study →

Woolsocks: The money app

Woolsocks · ▶︎

-

-★

Study →

ALDI Nederland

ALDI Einkauf SE & Co. oHG · ▶︎

-

-★

Study →

Coolblue

Coolblue · ▶︎

-

-★

Study →

Joom. Shopping for every day

Joom · ▶︎

-

-★

Study →

Makro Companion

METRO Digital · ▶︎

-

-★

Study →

Reclamefolder & aanbiedingen

DPG Media · ▶︎

-

-★

Study →

City Walks

Walk the City · ▶︎

-

-★

Study →

Camperstop-App Motorhome stops

Camperstop.com powered by Facile Media · ▶︎

-

-★

Study →

Routiq | Cycling & Walking

Route.nl · ▶︎

-

-★

Study →

Fietsvakantiewinkel route-app

Fietsvakantiewinkel · ▶︎

-

-★

Study →

Fynch

Fynch Mobility · ▶︎

-

-★

Study →

Tassie.

Tassie B.V · ▶︎

-

-★

Study →

NKBV Tochtenwiki

Outdooractive · ▶︎

-

-★

Study →

Hyvio

LuckyShifts · ▶︎

-

-★

Study →

DKW The Netherlands

Stentec · ▶︎

-

-★

Study →

Chichen Itza Tour Guide Cancun

Action Tour Guide · ▶︎

-

-★

Study →

Sail-Log - Nautical Log Book

A.Wedemeyer - Outdoor & Sailing Apps · ▶︎

-

-★

Study →

Kruger Animal Tracker

Berries s.r.o · ▶︎

-

-★

Study →

Live Life Barcelona

Florenta Paraschiv · ▶︎

-

-★

Study →

Tripinfy

ITWis · ▶︎

-

-★

Study →

Leiden Map and Walks

GPSmyCity.com · ▶︎

-

-★

Study →

Discover Angkor Wat

GuideeGo · ▶︎

-

-★

Study →

Magic Guide+ Disneyland Paris

VersaEdge · ▶︎

-

-★

Study →

Honden Uitlaat Bos

Pedro van Gogh · ▶︎

-

-★

Study →

GeoCaching Buddy

BtStSoft · ▶︎

-

-★

Study →

Maps Altimeter

Amphebia · ▶︎

-

-★

Study →

Zakynthos island offline map

Michael Collinson · ▶︎

-

-★

Study →

Etosha App - Namibia

termitesoftware · ▶︎

-

-★

Study →

Brewfather

Warpkode AS · ▶︎

-

-★

Study →

Mambeno: Nem og billig madplan

GoLittle ApS · ▶︎

-

-★

Study →

Pierwsze Smaki

Pierwsze Smaki · ▶︎

-

-★

Study →

Frifor - Forstå hva du spiser!

Frifor AS · ▶︎

-

-★

Study →