💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,418 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Barebone - AI Finance Research

Barebone Group · 🍎

-

4.5★

Study →

Debt Payoff Planner & Tracker

OxbowSoft · 🍎

-

4.7★

Study →

Dividend Tracker - DivTracker

Boldizsar Tompe · 🍎

-

4.6★

Study →

Goodbudget Budget Planner

Dayspring · 🍎

-

4.6★

Study →

Stock Master: Investing Stocks

Apponance · 🍎

-

4.6★

Study →

Snowball Analytics

Snowball Analytics · 🍎

-

4.8★

Study →

TradingPal

NIKOLAS LESTER ZRAL · 🍎

-

4.1★

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Weekly: Budget Planner App

Weekly · 🍎

-

4.8★

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Delta by eToro

Opus Labs CVBA · 🍎

-

4.7★

Study →

TradeGPT - Chart AI Analysis

Impulsio · 🍎

-

4.7★

Study →

Intellectia: AI Trading Signal

INTELLECTIA(HONG KONG) · 🍎

-

4.7★

Study →

Easy Invoice Maker App by Moon

Moon Technolabs Pvt · 🍎

-

4.7★

Study →

Zoya: Halal Investing App

Investroo · 🍎

-

4.8★

Study →

Hume Health

FitTrack · 🍎

-

4.2★

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Hatch Sleep

Hatch Baby · 🍎

-

4.6★

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Finch: Self-Care Pet

Finch Care Public Benefit · 🍎

-

4.9★

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Calorie Counter - MyNetDiary

MyNetDiary · 🍎

-

4.8★

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MenuFit - Healthy Eating Out

Kosco Digital · 🍎

-

4.8★

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Impulse - Brain Training

GMRD Apps · 🍎

-

4.7★

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iCardiac: Heart Rate & Health

BEGAMOB GLOBAL · 🍎

-

4.8★

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Sweat: Fitness App For Women

The Bikini Body Training Company Pty · 🍎

-

4.6★

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Waking Up: Meditation & Wisdom

Waking Up Course · 🍎

-

4.9★

Study →

Clue Period & Cycle Tracker

BioWink · 🍎

-

4.8★

Study →

Olive - Holistic Food Scanner

Giga Studios · 🍎

-

4.8★

Study →

InPulse - Heart Rate Monitor

AIBY · 🍎

-

4.6★

Study →

Natural Cycles Fertility App

NaturalCycles Nordic · 🍎

-

4.8★

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Tolan: Alien Best Friend

Portola · 🍎

-

4.8★

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Endel: Focus & Sleep Sounds

Endel · 🍎

-

4.6★

Study →

Alive by Whitney Simmons

Whitney Simmons App · 🍎

-

4.9★

Study →

Liven: Discover yourself

Chesmint · 🍎

-

4.5★

Study →

BODi Home Fitness & Workouts

Beachbody · 🍎

-

4.9★

Study →

LazyFit: Workout For Beginners

Next Vision · 🍎

-

4.7★

Study →

Wellmy - Heart Rate Monitor

AirShape · 🍎

-

4.7★

Study →

Lively - Period Tracker, Cycle

Lively Cycle · 🍎

-

4.8★

Study →

I am - Daily Affirmations

Monkey Taps · 🍎

-

4.8★

Study →

Liftoff - Ranked Gym Workouts

GymBros · 🍎

-

4.8★

Study →

Welltory: Health, Heart Rate

Welltory · 🍎

-

4.7★

Study →

Bicah

Bicah Body · 🍎

-

4.9★

Study →

FORM: Strength, Pilates, Gym

SJC Companies · 🍎

-

4.9★

Study →

Her 75

My Viral Agent · 🍎

-

4.8★

Study →

Motivation - Daily quotes

Monkey Taps · 🍎

-

4.8★

Study →

Muscle Booster Workout Tracker

WELLTECH APPS · 🍎

-

4.6★

Study →

Bend: Stretching & Flexibility

Bowery Digital · 🍎

-

4.8★

Study →

WalkFit: Weight Loss Tracker

WELLTECH APPS · 🍎

-

4.7★

Study →

Ride with GPS: Bike Navigation

Ride with GPS · 🍎

-

4.7★

Study →

Stardust Period Tracker

Stardust App LLC (New York) · 🍎

-

4.8★

Study →

StepsApp Pedometer

StepsApp · 🍎

-

4.8★

Study →

Hevy - Workout Tracker Gym Log

Hevy Studios · 🍎

-

4.9★

Study →

StressWatch: AI Stress Monitor

One Hundred Bad Ideas · 🍎

-

4.7★

Study →

Premom Ovulation Tracker & BBT

Easy Healthcare · 🍎

-

4.8★

Study →