Instagram vs VSCO: Photo & Video Editor
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
VS
VSCO: Photo & Video Editor
Visual Supply Company
App Store
$1.84M/mo
~$22.13M/yr · 41.3M installs
Revenue winner
Instagram wins
+566% vs other
Installs winner
Instagram wins
+3788% vs other
MAU winner
Instagram wins
+162% vs other
Rating winner
VSCO: Photo & Video Editor wins
+0% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 7× more per month than VSCO: Photo & Video Editor - $12.28M vs $1.84M.
- Premium pricing. Instagram charges $14.99/mo vs VSCO: Photo & Video Editor's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs VSCO: Photo & Video Editor's ~41.3M - 38.9× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
VSCO: Photo & Video Editor
Monthly revenue (est.)?
$12.28M
◀
$1.84M
Annual revenue (est.)
$147.38M
◀
$22.13M
Lifetime installs (est.)
1.6B
◀
41.3M
Monthly active users (est.)?
25.7M
◀
9.8M
App Store rating
4.69★
▶
4.69★
Total ratings
29.2M
◀
276K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
4 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 6, 2013
- Last updated
- Jul 1, 2026
- File size
- 316.5 MB
- Content rating
- 12+
- Version
- 461.5.0
- Languages
- Dutch, English, French, German, Indonesian, Italian +10 more
Instagram trajectory
VSCO: Photo & Video Editor trajectory
FAQ
Which makes more money, Instagram or VSCO: Photo & Video Editor? v
Instagram earns about $12.28M per month, while VSCO: Photo & Video Editor earns about $1.84M. That is a 6.7× revenue gap (~$10.44M more per month for Instagram). Annual revenue: Instagram ≈ $147.38M/year, VSCO: Photo & Video Editor ≈ $22.13M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or VSCO: Photo & Video Editor? v
Instagram leads with about 1.6B estimated downloads vs 41.3M for VSCO: Photo & Video Editor - a 38.9× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. VSCO: Photo & Video Editor's App Store downloads are estimated from 276K ratings.
Are Instagram and VSCO: Photo & Video Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and VSCO: Photo & Video Editor offer? v
Instagram: IAP range 2 tiers detected. VSCO: Photo & Video Editor: IAP range 4 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; VSCO: Photo & Video Editor runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or VSCO: Photo & Video Editor? v
VSCO: Photo & Video Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.2M ratings, VSCO: Photo & Video Editor 276K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs VSCO: Photo & Video Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $1.84M for VSCO: Photo & Video Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or VSCO: Photo & Video Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.