💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,547 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

TuneIn Radio: Music & Sports

TuneIn · 🍎

$1.66M/mo rev

4.7★

Study →

AutoSleep: Watch Sleep Tracker

Tantsissa · 🍎

$1.61M/mo rev

4.7★

Study →

imo video calls and chat HD

Baby Penguin · 🍎

$1.54M/mo rev

3.4★

Study →

Human Anatomy Atlas 2026

Visible Body Apps · 🍎

$1.50M/mo rev

4.8★

Study →

Asphalt 8: Airborne

Gameloft · 🍎

$1.23M/mo rev

4.7★

Study →

PDG PROmote 2026+

ForceReadiness.com · 🍎

$1.04M/mo rev

4.8★

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ProCam - Pro Camera

Tinkerworks Apps · 🍎

$1.02M/mo rev

4.6★

Study →

TonalEnergy Tuner & Metronome

TonalEnergy · 🍎

$983.2K/mo rev

4.8★

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PromptSmart Pro - Teleprompter

PromptSmart · 🍎

$961.7K/mo rev

4.6★

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Mercado Pago: cuenta digital

Mercado Libre · ▶︎

$869.5K/mo rev

4.8★

Study →

Smule: Sing, Duet & Karaoke

Smule · ▶︎

$822.7K/mo rev

4.1★

Study →

Things 3

Cultured Code GmbH & Co. KG · 🍎

$807.3K/mo rev

4.8★

Study →

Paprika Recipe Manager 3

Hindsight Labs · 🍎

$767.5K/mo rev

4.9★

Study →

Incredibox

So Far So Good · 🍎

$710.4K/mo rev

4.9★

Study →

Teach Your Monster to Read

Teach Your Monster · 🍎

$706.9K/mo rev

4.5★

Study →

iReal Pro

Technimo · 🍎

$705.7K/mo rev

4.9★

Study →

Rapido: Bike-Taxi, Auto & Cabs

Rapido Bike Taxi · ▶︎

$595.8K/mo rev

4.8★

Study →

TapeACall Pro: Call Recorder

Mosaic S.r.l · 🍎

$595.1K/mo rev

4.5★

Study →

HotSchedules

HotSchedules · 🍎

$588.8K/mo rev

4.6★

Study →

Hulu: Stream TV shows & movies

Disney · ▶︎

$573.2K/mo rev

4.5★

Study →

OBD Fusion

OCTech · 🍎

$555.5K/mo rev

4.7★

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ROME: Total War

Feral Interactive · 🍎

$545.4K/mo rev

4.8★

Study →

AadhaarFaceRD

Unique Identification Authority of India · ▶︎

$543.6K/mo rev

3.7★

Study →

Streaks

Crunchy Bagel · 🍎

$480.5K/mo rev

4.8★

Study →

HappyCow - Vegan Food Near You

HappyCow · 🍎

$468.7K/mo rev

4.9★

Study →

Sun Seeker - Sunlight Tracker

ozPDA · 🍎

$444.8K/mo rev

4.8★

Study →

Shop: All your favorite brands

Shopify · ▶︎

$387.2K/mo rev

4.5★

Study →

Animal Crossing: Pocket Camp C

Nintendo · 🍎

$372.9K/mo rev

4.8★

Study →

Mini Metro

Dinosaur Polo Club · 🍎

$363.6K/mo rev

4.9★

Study →

Ryanair

Ryanair · ▶︎

$361.0K/mo rev

3.5★

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HeartWatch: Heart Rate Monitor

Tantsissa · 🍎

$358.1K/mo rev

4.7★

Study →

Game Dev Tycoon

Greenheart Games Pty · 🍎

$347.7K/mo rev

4.9★

Study →

The House of Da Vinci

Blue Brain Games · 🍎

$291.3K/mo rev

4.8★

Study →

Voice Recorder - Audio Record

LiveBird Technologies Private · 🍎

$290.7K/mo rev

4.7★

Study →

GoodReader PDF Editor & Viewer

Good.iWare · 🍎

$242.1K/mo rev

4.7★

Study →

Grand Theft Auto: Vice City

Rockstar Games · 🍎

$240.6K/mo rev

4.5★

Study →

Rebel Inc.

Ndemic Creations · 🍎

$240.6K/mo rev

4.8★

Study →

Blinkit: Groceries & more

Blinkit · ▶︎

$238.5K/mo rev

4.7★

Study →

Zomato: Food Delivery & Dining

Zomato · ▶︎

$237.3K/mo rev

4.6★

Study →

Uber Eats: Food and Grocery

Uber · ▶︎

$236.9K/mo rev

4.6★

Study →

Walkout Song DJ

Joseph Vidunas · 🍎

$232.4K/mo rev

4.8★

Study →

Total War: MEDIEVAL II

Feral Interactive · 🍎

$224.1K/mo rev

4.9★

Study →

Road to Hana Maui GyPSy Guide

GyPSy Guide · 🍎

$212.3K/mo rev

4.9★

Study →

Escapists 2: Pocket Breakout

Team17 Digital · 🍎

$209.0K/mo rev

4.7★

Study →

Knots 3D

Nynix · 🍎

$208.0K/mo rev

4.9★

Study →

Five Nights at Freddy's

CLICKTEAM LLC USA · 🍎

$204.0K/mo rev

4.7★

Study →

DiDi Finanzas: Rápido y seguro

DiDi Global · ▶︎

$187.7K/mo rev

4.9★

Study →

InfinitePay Tap, Conta, Cartão

CloudWalk · ▶︎

$187.1K/mo rev

4.9★

Study →

Fog of World

Ollix · 🍎

$185.7K/mo rev

4.8★

Study →

Universalis

Universalis Publishing · 🍎

$185.7K/mo rev

4.9★

Study →