💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,455 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Zomato: Food Delivery & Dining

Zomato · ▶︎

$237.3K/mo rev

4.6★

Study →

Uber Eats: Food and Grocery

Uber · ▶︎

$236.9K/mo rev

4.6★

Study →

Walkout Song DJ

Joseph Vidunas · 🍎

$232.4K/mo rev

4.8★

Study →

Total War: MEDIEVAL II

Feral Interactive · 🍎

$224.1K/mo rev

4.9★

Study →

AudioTools, dB, Sound & Audio

Andrew Smith · 🍎

$214.0K/mo rev

4.8★

Study →

Road to Hana Maui GyPSy Guide

GyPSy Guide · 🍎

$212.3K/mo rev

4.9★

Study →

Escapists 2: Pocket Breakout

Team17 Digital · 🍎

$209.0K/mo rev

4.7★

Study →

Knots 3D

Nynix · 🍎

$208.0K/mo rev

4.9★

Study →

Five Nights at Freddy's

CLICKTEAM LLC USA · 🍎

$204.0K/mo rev

4.7★

Study →

DiDi Finanzas: Rápido y seguro

DiDi Global · ▶︎

$187.7K/mo rev

4.9★

Study →

InfinitePay Tap, Conta, Cartão

CloudWalk · ▶︎

$187.1K/mo rev

4.9★

Study →

Fog of World

Ollix · 🍎

$185.7K/mo rev

4.8★

Study →

Universalis

Universalis Publishing · 🍎

$185.7K/mo rev

4.9★

Study →

monimo (모니모, 삼성금융네트웍스)

Samsung Card · ▶︎

$177.1K/mo rev

4.1★

Study →

CommBank

Commonwealth Bank of Australia · ▶︎

$169.4K/mo rev

3.5★

Study →

Exploding Kittens®

Marmalade Game Studio · 🍎

$169.0K/mo rev

4.7★

Study →

PeakFinder

PeakFinder · 🍎

$168.6K/mo rev

4.7★

Study →

Grand Theft Auto III

Rockstar Games · 🍎

$167.2K/mo rev

4.6★

Study →

SpongeBob Adventures: In A Jam

Tilting Point · 🍎

$166.1K/mo rev

4.7★

Study →

Monument Valley

ustwo games · 🍎

$163.5K/mo rev

4.8★

Study →

radiko

株式会社radiko · ▶︎

$163.4K/mo rev

3.1★

Study →

Sudoku ′ No ads

Mind The Frog · 🍎

$162.3K/mo rev

4.8★

Study →

Waylet. Pagos con el móvil

REPSOL · ▶︎

$153.9K/mo rev

4.7★

Study →

Tikkie

ABN AMRO Bank N.V · ▶︎

$153.3K/mo rev

4.6★

Study →

MilGPS

Cascode Labs Pty · 🍎

$151.8K/mo rev

4.8★

Study →

Ticket to Ride®

Marmalade Game Studio · 🍎

$151.5K/mo rev

4.6★

Study →

MexiCash-Préstamos de crédito

Mexicash · ▶︎

$151.4K/mo rev

4.5★

Study →

삼쩜삼-세금ㆍ병원비 환급, 휴대폰 지원금, 앱테크

JOBIS&Villains · ▶︎

$150.6K/mo rev

4.4★

Study →

Unpacking

Humble Bundle · 🍎

$133.5K/mo rev

4.8★

Study →

The Binding of Isaac: Rebirth

Nicalis · 🍎

$132.7K/mo rev

4.5★

Study →

Star Wars™: KOTOR

Aspyr Media · 🍎

$129.5K/mo rev

4.3★

Study →

Kingdom Rush Origins TD

Ironhide · 🍎

$118.5K/mo rev

4.9★

Study →

Post & DHL

Deutsche Post · ▶︎

$117.0K/mo rev

3.8★

Study →

Sibley Birds 2nd Edition

mydigitalearth.com · 🍎

$115.0K/mo rev

4.9★

Study →

Hulu / フールー　人気ドラマ・映画・アニメなどが見放題

HJ · ▶︎

$111.7K/mo rev

3.2★

Study →

Wavve (웨이브)

콘텐츠웨이브 · ▶︎

$111.2K/mo rev

3.2★

Study →

Five Nights at Freddy's 2

CLICKTEAM LLC USA · 🍎

$105.9K/mo rev

4.6★

Study →

Poly Bridge

Dry Cactus · 🍎

$104.1K/mo rev

4.8★

Study →

Blackjack & Card Counting Pro

Dealer Bust Time · 🍎

$102.4K/mo rev

4.8★

Study →

Five Nights at Freddy's 4

CLICKTEAM LLC USA · 🍎

$102.3K/mo rev

4.6★

Study →

Dune: Imperium

Dire Wolf Digital · 🍎

$100.5K/mo rev

4.9★

Study →

Shadow Fight 2 Special Edition

Nekki · 🍎

$98.7K/mo rev

4.7★

Study →

Five Nights at Freddy's: SL

CLICKTEAM LLC USA · 🍎

$98.2K/mo rev

4.4★

Study →

Pro Camera by Moment

Moment · 🍎

$98.1K/mo rev

4.6★

Study →

Kingdom Rush Frontiers TD

Ironhide · 🍎

$93.6K/mo rev

4.9★

Study →

BusyCal: Calendar & Tasks

Busy Apps FZE · 🍎

$92.3K/mo rev

4.7★

Study →

Poppy Playtime Chapter 1

Mob Entertainment · 🍎

$92.1K/mo rev

4.4★

Study →

Stylebook

left brain / right brain · 🍎

$91.5K/mo rev

4.7★

Study →

القاعدة النورانية

Furqan Group for Education& IT · 🍎

$84.7K/mo rev

4.8★

Study →

Mein dm

dm-drogerie markt GmbH + Co. KG · ▶︎

$79.1K/mo rev

4.8★

Study →